Englsih - Rhetorical Appeals analysis (logos, ethos, pathos) Essay

Englsih - rhetorical Appeals analysis (logos, ethos, pathos) - Essay ExampleThe technical appeals to viewers by implying that when we drive, we are responsible not plainly for our lives but the lives of others as well. Consequently, when we drive too fast, the consequences can be very tragic. As the commercialized showed that the judicious driver was sentenced by the court, accountability is the lesson projected here. Ironically, the last scene showing the cemetery shows that we cannot bring covert the dead and suffer the consequences. All throughout, emotions was effectively used to convey the message to the public.The commercial chosen was round transport safety that showed the disparity in driving at higher speed when you gain a person. The theme of the commercial was The faster you go the bigger the mess. This commercial was matchless of the most discussed commercial in Poland. It showed two simultaneous situations ( split frame )with the same characters. The first one s howed two joggers of which one was almost hit by a speeding car at 50m/h. The jogger was unhurt but splinter away scared after the car stopped. The other frame showed the same woman being hit by the car and thrown a few meters resulting to her death. In the end, the left frame showed 50m/h small-arm the right frame showed 67m/h. The commercial has used logos argument since it directly argues to the audience that a difference of 17m/h can result to fatality. It rationally persuades viewers to drive in a certain limit. The commercial was balanced in using pathos and logos although the emphasis was more on the effect of the increase speed rate.The commercial that uses an Ethos argument well is the South African advertisement of BMW titled Innovation, although it was primitively titled Kinetic Sculptures. The main endorser is world-class sculptor Theo Jensen who creates moving sculptures. Indeed, he is an authority when it comes to