Brand Implementation Essay Example | Topics and Well Written Essays - 2250 words

Brand Implementation - Essay ExampleIt is a process for aeonian and reliable application of the brand image among major of the leading business units, media and communication channels. However, it does non grasp the design and creation of brand identity. Industry Background and the Competitors EAT was founded in the year1996, with the determination of delivering best feature nutrient, coffee and soup in London at rational damage. Presently, more than 100 shops all everyplace London are offering handmade food every day. According to the statistics of the year 2011, the organization is having trade share of 76%. The CAGR is +27%. It chief(prenominal)ly offers soups, sandwiches, pies, salads, wraps, sushi, desserts, cold drinks, juices, coffees etc. Mark &Spencer, Pret a manager, Costa, Starbucks are the main competitors of the familiarity. The sales growth for the year 2011 is more than 13%, whereas the outlet volume growth is more than 11%. The founder of the company is Fait h MacArthur and Niall MacArthur. According to them, EAT is a family owned organization dedicated to can quality food. mint of London can also get the home delivery option from the registered company website. Few simple steps leave behind help to bring the food in home in spite of appearance a small period of time. Challenges and Opportunities In order to determine EATs challenges and opportunities, SWOT analytic thinking can be framed below. The SWOT analysis will help EAT to make a better brand positioning for the company. This strategic framework will help to reveal EATs internal strengths, weaknesses and external opportunities and threats. SWOT Analysis Strengths The food quality is superior. Homemade fresh food utilize to offer every day by the organization. More than 100 shops are situated in London. The price of the food is also rational. The sales growth is more than 13%. The volume growth is 11%. They utilise to provide home delivery for every individual customer. The organization has become popular among the local customers. commercialize share is more than 76%. The CAGR rate is also more than 27% Experience is more than 10 years. Weaknesses The outlets are only London based. CSR reports are not included. Lower range of products has failed to increase customer base. The office area is very limited within the outlets. New and menu sections in the company website are not accessible. Cost of production is very high. Relevant information is very nominal for the company. Inadequate packaging quality. Opportunities working out of business footprint across the country. Traditional food items can increase the brand awareness of people. Promoting food menu and price range in social media networks. Cost-effective business operation strategy may result profit maximization. The organization can introduce full-blooded food items as the demand for healthy foods is increasing. Need to tie-up with hospitals, trains and several domestic and international a irways. Designing new logo and slogan. Online promotional activities will increase the brand awareness. Threats Big competitors like Sainsbury, Tesco, and Marks & Spensers will pose a oversized threat to the company. As it is a sensitive industry, the organization may face several legal barriers. ample capital required in order to expand business. Economic downfall and low disposable income of people. People are tending to avoid outside foods due to the food safety factors. One unsatisfied