Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia

Introduction Childcare Industry is a figure of servings sector and it is hotshot of the most promising service sectors because it is ace of the fast cause sector in Malaysia. Since 1970s, the Malaysian Government emphasized the wideness of education and child care and this nominate more golden chance for marketer to choose childcare service as their fall guy market. The childcare service has its take in target market consisting of tout ensemble actual and potential consumers of childcare services. The high demand of childcare centers in Malaysia will seeming to boost the childcare prudence as the main witness of income in future. Macro environment There are ii heavy elements in the marketing environment that is the microenvironment and the macro-environment. The macro-enviroment is the larger favorable forces that affect the whole micro-environment,. The macro-enviroment consists of sixer types of forces; demographic, economic, natural, technological, political and cultural forces. A companys marketing strategy moldiness take into ac enumerate changes and trends in these environments so that can posture opportunities or pose threats. A successful firm is one that regularly modifies it marketing blend in and strategies to adapt to these changes. Demographic Environment Demography is a study of human commonwealths in terms of size, density, location, advance, sex, race, occupation and other statistics(Kotler et al 2001, p121).

Marketers stresses on demographic environment because it involves hatful and it crystalize up the markets. Malaysia is a surface area rich in resources and project to have a existence nearly 22.3 million people in year 2002 (US count Bureau 2002,p1). The population of Malaysia is relatively young. There are a number of big demographic trend that are important to marketers, which are: 1.Age Structure of the commonwealth - According to population projections, at the present time the 0-15 age group constitutes approximately 39% of the population (18% are in the... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper